ALLEZ KIT x MAWADAH MUHTASIB

Paying tribute to its roots in the Arabian Gulf, Allez Kit’s first collaboration is with Saudi Arabian artist and graphic designer Mawadah Muhtasib. Known for her distinctive style of calligraffiti, Mawadah’s work harnesses the beauty of the strokes and lines of the Arabic language and form, reinterpreting Arabic typeface into works of art. Mawadah’s reimagining of the Allez Kit identity embodies the energy and elegance of the brand DNA, to create an abstract graphic that represents positive, forward motion and feminine grace. Not necessarily readable, yet visually engaging, Mawadah’s work is as unique and undefinable as the women who inspire Allez Kit.