Founded in 2025, luxury women's sportswear brand Allez Kit is built on performance sportswear driven by a fashion aesthetic. With the tagline 'Strength in Style', Allez Kit is committed to fitness and fashion, and the belief that neither should be compromised in pursuit of the other. Allez Kit believes in movement, in building strength, and in the power of sweat – and we want to look good while we are doing it. Born in Dubai, Allez Kit is inspired by the energy of the city – its light, nature and soaring ambition. Combining the confidence-boosting aesthetic of your favourite LBD with the effortless ease of sportswear that supports and sculpts, Allez Kit is designed to help you run faster, lift heavier and move more purposefully. The most sustainable sportswear is the piece you reach for time and time again, which is why everything in the Allez Kit range is designed to perform at high intensity. Thank you for joining us as we embark on a journey of strength and style.